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General Magic
Documentary

General Magic

2018 • 1hr 32m

In the 90s, General Magic worked in almost complete secrecy in the depths of Silicon Valley, creating the earliest versions of crucial technology. By 1992, Sony and AT&T, along with many of the world's largest corporations, had invested in the start-up. Modern smartphones and other daily-use technologies can all be...

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General Magic

Cast & Crew

Cast

Tony Fadell Self
Andy Hertzfeld Self
Marc Porat Self
John Sculley Self
Megan Smith Self

Crew

Sarah Kerruish director
Matt Maude director
Sarah Kerruish writer
Jonathan Key writer
Matt Maude writer
Michael Stern writer
Ceri Tallett writer

About This Film

In the 90s, General Magic worked in almost complete secrecy in the depths of Silicon Valley, creating the earliest versions of crucial technology. By 1992, Sony and AT&T, along with many of the world's largest corporations, had invested in the start-up. Modern smartphones and other daily-use technologies can all be traced back to General Magic.

The film compiles archive footage and exclusive interviews to offer an in-depth look at the most influential tech company that no one had ever heard of. The “magicians” include the original Macintosh team alongside those behind the iPhone, iPod, Android, and eBay. Completed by shots of rabbits that the crew would let freely roam around the office, the documentary is an informative and entertaining look into the company that changed the world.